BrandingGraphic DesignPackaging

Vorta Finance Branding

Macho Cleaners is a value-premium home-care brand. I created a bold packaging system for the Dishwasher “Clean & Shine” XL pouch (50 tabs, 900 g) and the “Sgrassatore” Ultra Degreaser, pairing strong shelf impact with clear use cues and full EU compliance.

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overview

Concept: Vorta Finance

service provided

Research, Positioning, Realistic Mockups, Slogan Research, and Idealisation.

Duration

4 Weeks

Tools Used

Illustrator

scope of work

Create a brand that instantly signals credibility and clarity, supports performance-driven marketing, and scales across a lean funnel (ad → landing page → consult).

Voice & Messaging

Tone: Expert, calm, and human.
Tagline: Finance shouldn’t be complicated.
Proof Lines: Licensed, years of experience, clear service list, frictionless contact.

Logo Concept:

A geometric “V” check-mark forms a secure, interlocking mark; verified, approved, done right.
Overlap and layering convey oversight + depth (advice beyond data entry).
Rounded internal angles soften the mark so it feels approachable, not institutional.

Imagery:

Clean architectural lines, soft gradients, and subtle light accents to suggest structure, rigor, and transparency.

Shape and Layout:

Grid with large type scales and decisive spacing; CTA above the fold.
Modular cards for services and proof (credentials, testimonials) that work across web, social, and OOH.

Colors:

Midnight Navy (#0E1630) — stability, compliance, governance.
Vorta Blue (#3C5FD6) — clarity, action, digital energy.
Generous white space for breathing room and precision.

Typography:

Serif Wordmark (display) — traditional finance cues and gravitas.
Humanist Sans (UI + body) — legibility, modernity, and accessibility across web/app.

Strategy

Positioning

with a Visual Identity

Branding

Visual and Concept

Design & Strategy

Mockups

Advert Ready

From A to Z

Outcome

The identity system gives Vorta a distinctive, premium presence without looking corporate or distant. The check-V logo is instantly legible in favicons and app icons, while the clean landing layout reduces cognitive load and drives contact form completions.