BrandingGraphic DesignPackaging

Punto Pizza — Concept Branding & Packaging

A self-initiated branding concept for a modern pizza takeaway. Designed to explore how bold colour, strong logo lockups and repeatable pattern systems can turn a standard pizza box into a branded experience.

Let's Get Started

<- Back to Case Studies

overview

Concept: Punto Pizza

service provided

Research, Positioning, Packaging Selection, Packaging Design, Dieline, Realistic Mockups, Slogan Research and Idealisation.

Duration

4 Weeks

Tools Used

Dieline & Mockup Design Software, Illustrator

scope of work

Concept design to showcase branding scalability across real-world packaging. Not commissioned or published by any pizzeria.

Trademark and Concept Idealisation
Logo
Brand Colours
Pattern System
Pizza Boxes (Multiple Sizes)
Takeaway Collateral Mockups
Branded Clothing

The results

Franchise-ready look across boxes, bags and signage
Print-friendly artwork with clean dielines and limited spot colours
Instantly recognisable on delivery—“moving billboard” effect
Reusable system (fast to adapt for seasonal or combo SKUs)

Concept design to showcase branding scalability across real-world packaging. Not commissioned or published by any pizzeria.