BrandingGraphic DesignPackaging

Punto Pizza — Concept Branding & Packaging

Concept brand and packaging for a homestyle frozen bakery line (Chicken Pie, Salmon Rolls), blending Italian nostalgia with supermarket clarity.

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overview

Concept: Punto Pizza

service provided

Research, Positioning, Packaging Selection, Packaging Design, Dieline, Realistic Mockups, Slogan Research and Idealisation.

Duration

4 Weeks

Tools Used

Dieline & Mockup Design Software, Illustrator

scope of work

Evoke the warmth of “Nonna’s kitchen” while staying legible through freezer doors and attractive to family shoppers. Build a toolkit that scales to new SKUs (e.g., Chicken Pie).

Challenges and Solutions

Freezer glare & distance: High-contrast product names, warm-on-cool palette, and simplified backgrounds.
Multi-language back: Three-language layout with bolded allergens and consistent iconography for cooking/serves/weight.
Range cohesion: Reusable crust-crest device and wave baseline unify SKUs (box and hexagonal sleeve formats).

Imagery:

Real product photography (golden crust, glossy pie) + brand devices: top-view pie-crust crests, fork-hole sprinkles, “handcrafted” scribes.

Shape and Layout:

Big hero food on the right, name + underline swoosh centered/left, claim stack (“Handcrafted • Ready in 30 min • Serves 5”), and weight (1.2 kge). Back includes EN/IT/MT ingredients, bolded allergens, nutrition table, cooking icons and QR.

Colors:

Warm, golden crusts, cream, and cocoa-brown, with olive/terracotta accents. Off-white woodgrain base for cleanliness and comfort.

Typography:

Friendly brush script for product names (large, senior-friendly), paired with sturdy sans for claims and back-of-pack info.

Strategy

Positioning

with a Visual Identity

Branding

Visual and Concept

Design & Strategy

Packaging

Compliant Market Ready

From A to Z Marks/Nutrition

Outcome

A cozy, premium-feeling range that reads instantly (“Chicken Pie”) and carries a memorable brand device. Supermarket mockups (shelf and freezer) and production-ready files prepared.