Maki Sushi Concept Design
BRanding/ 11.02.2023
Description
Create a brand that embodies high-quality Japanese cuisine with a contemporary and elegant presentation.
Designed to appeal to young, upscale adults, the Maki Sushi brand identity blends traditional Japanese elements with a modern aesthetic. This project targets young professionals who appreciate luxury and cultural authenticity.
Purpose:
Concept Design
Services:
Design, Branding, Logo
Brief & Idea.
Create a brand that embodies high-quality Japanese cuisine with a contemporary and elegant presentation.
Developing a typeface that integrated Japanese headband motifs was challenging. The solution was a simplified, harmonious design that balanced tradition and readability.
- Colors: Reflect elegance and cleanliness, important for a luxury dining experience.
- Typography: Inspired by Japanese headbands, evoking the samurai spirit in a modern typeface.
- Imagery: Combines elements of Japanese temples and traditional stoves, emphasizing the brand’s culinary roots and heritage.
- Shape and Layout: Geometric shapes drawn from temple architecture convey stability and authenticity.
Result
The design successfully marries historical Japanese culture with a sleek, contemporary look, positioning Maki Sushi distinctively in the upscale dining market.