BrandingGraphic DesignPackaging

Macho Products Branding & Packaging

Macho Cleaners is a value-premium home-care brand. I created a bold packaging system for the Dishwasher “Clean & Shine” XL pouch (50 tabs, 900 g) and the “Sgrassatore” Ultra Degreaser, pairing strong shelf impact with clear use cues and full EU compliance.

Let's Get Started

<- Back to Case Studies

overview

Concept: Macho Cleaning Products

service provided

Research, Positioning, Packaging Selection, Packaging Design, Dieline, Realistic Mockups, Slogan Research and Idealisation.

Duration

4 Weeks

Tools Used

Dieline & Mockup Design Software, Illustrator

scope of work

Build instant recognition (mascot + MACHO wordmark), deliver a fast “shop read” (product → benefit → count), and design a scalable system for future SKUs/variants while meeting CLP/Detergents Regulation requirements.

Challenges and Solutions

Brand lost after opening: Repositioned the logotype above the zipper and added “TEAR & RESEAL” microcopy.
Regulatory text density: Built a legible back hierarchy (H-statements, P-statements, allergen disclosure, UFI), using icon bullets and a 4-row dosing table.
3-meter read in aisle: Established a fixed hierarchy—Brand → Product → Benefit → Count—tested against mock shelf views.

Imagery:

Mascot: Hero crystal wine glass with star highlight, macro tablet duo, waterline wave; MACHO muscle mascot anchoring brand recall.

Shape and Layout:

Brand sits above the tear & reseal so it’s visible post-open; XL/x50 badge in the right third; benefits ribbon along the base; side panel with dosage table; back panel with full CLP text, GHS pictograms, recycle pouch icon, barcode and 900 g ℮.

Colors:

Deep navy/steel for trust & technology, electric blues for “clean glow,” red badges for call-outs (XL/x50, variant lozenge).

Typography:

Compressed, high-impact sans for headlines; clean geometric sans for body/claims; locked “DISHWASHER • CLEAN & SHINE” oval wordmark.

Strategy

Positioning

with a Visual Identity

Branding

Visual and Concept

Design & Strategy

Packaging

Compliant Market Ready

From A to Z Marks/Nutrition

Outcome

A cohesive pack family with powerful shelf presence and a clear claim stack (“Fast Dissolving • Ultra Finish”). Print-ready dielines, 3D mockups, and a repeatable system for future fragrances/sizes.