BrandingGraphic Design

Happy Shopper Branding

Happy Shopper Branding was crafted to resonate with both family shoppers and younger generations, blending energy with modern appeal. The project presented the challenge of standing out in a highly competitive market dominated by well-established brands.

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overview

Client: Happy Shopper

service provided

Research, Positioning, Design, Branding, Logo

Duration

4 Weeks

Tools Used

Branding Strategies, Illustrator

scope of work

Create a brand that embodies high-quality and a contemporary and elegant presentation.

Developing a typeface that integrated Japanese headband motifs was challenging. The solution was a simplified, harmonious design that balanced tradition and readability

Imagery:

Imagery focuses on bright, inviting visuals that highlight the freshness of products while maintaining an energetic presentation. Clean, well-lit product photos paired with minimalistic backgrounds help reinforce the brand’s commitment to quality and convenience, making the store feel both accessible and premium.

Shape and Layout:

The layout utilizes clean lines and structured grids to ensure clarity and simplicity. Rounded edges in packaging and design elements subtly convey a sense of friendliness, while maintaining a sleek, professional appearance. The balance of white space and structured shapes allows the vibrant colors and product visuals to stand out, enhancing the brand’s visual appeal.

Colors:

The color palette reflects a blend of elegance and freshness, crucial for a brand aiming to position itself at a higher competitive level. The primary green shades symbolize vitality and freshness, resonating with the grocery theme, while the secondary dark tones add depth and sophistication, balancing the friendly aesthetic with a premium feel.

Typography:

The logo uses a bold and approachable typeface that evokes familiarity, reminiscent of everyday household brands. This is paired with matching typeface for regular text, offering a modern, clean look that maintains readability and a friendly tone across all brand materials.

The results

The balance between friendly, approachable design elements and a sleek, energetic aesthetic reinforced the brand’s commitment to quality while remaining accessible and budget-friendly.