Client Objective
Golden Fried Chicken came to us with one clear goal:
launch their new “Proper Combos” campaign and boost sales fast.
We went beyond expectations — delivering a 186% sales increase by turning ordering habits into irresistible value deals.
Client:
Golden Fried Chicken
Services:
Sales Analysis, Combo Development, Product Photoshoot, Social Ads, Google Ads.
What We Did (Empixa’s Role)
Empixa led the full project lifecycle: from data-driven strategy and content planning to production coordination, campaign management, and paid media execution.
Our aim?
To create a campaign that looked delicious, felt emotional, and performed exceptionally.
Scope of Work
- Analyzed customer purchase behavior to craft combo offers
- Collaborated with our trusted production partner to develop a high-converting visual concept
- Directed and managed the photoshoot (props, backdrops, lighting, styling)
- Created channel-optimized content for Meta, YouTube, Google Ads
- Built and launched a full-funnel campaign:
Ads → Retargeting → Conversions
Outcomes
86The campaign delivered outstanding results across multiple touchpoints:
- 255,336+ audience reached
- 16,547 engagements
- 25,591 profile visits
- 16,607 link clicks (direct from paid ads)
- Sales growth: +186% (campaign period)
GFC saw incredible traction across Meta, YouTube, and Google — proving that good storytelling plus smart targeting is a recipe for high-performance.
This wasn’t just a “good campaign.”
It was proof that data + creativity = results.
Empixa helped Golden Fried Chicken turn menu insight into profit — through content people stopped scrolling for and offers they couldn’t ignore. The best part? They won a lifetime of customers, not just a one-time sale.
