Golden Fried Chicken Website
Websites / 12.02.2023
Description
Building on our successful marketing efforts for Golden Fried Chicken, we have earned the owner’s trust to manage their online ordering system and create promotional content.
By directing social media ad traffic to their website, we effectively communicated the brand’s information and vision, enhancing their online presence and customer engagement.
Client:
Golden Fried Chicken
Services:
Website Design, Content Writing
Project Link:
Brief & Idea.
Objectives:
Design and develop a user-friendly, information-based landing page with an easy-to-convert eCommerce section for pre-orders, ensuring customers don’t have to wait for their food at the shop.
- Design Website Structure and eCommerce: Developed a user-friendly layout with integrated eCommerce capabilities to enhance the customer experience.
- Write Website Content: Crafted engaging and informative website content to communicate the brand’s message and vision effectively.
- Input Food Items on the Backend: Managed and updated the backend system by accurately inputting all food items and their details.
Strategy:
- Content Strategy: Developed a content strategy to enhance website engagement and drive conversions.
- Search Engine Optimization (SEO): Implemented SEO best practices to improve search engine rankings and organic traffic.
- Content Management System (CMS): Managed and updated website content using a CMS for streamlined content updates.
Results.
- User-Friendly Landing Page Design: Created an intuitive and visually appealing landing page that effectively communicates brand information and engages visitors.
- Seamless eCommerce Integration: Developed an eCommerce section optimized for pre-orders, streamlining the ordering process and reducing wait times at the shop.
- Enhanced User Experience: Implemented responsive design principles to ensure the website is accessible and functional across all devices, providing a consistent user experience.
- Optimized Conversion Path: Designed a straightforward and efficient conversion path from landing page to checkout, increasing pre-order rates and customer satisfaction.
- Backend Management: Accurately input and managed food items in the backend system, ensuring up-to-date information and smooth operation of the eCommerce section.
- Content Development: Crafted compelling and informative website content that aligns with the brand’s vision and drives engagement.
