GFC wanted more than new graphics; they wanted a narrative. We created bold, distinctive packaging that communicates premium, homestyle quality and tells the brand story throughout the dining experience.
Client: Golden Fried Chicken
service provided
Research, Positioning, Packaging Selection, Packaging Design, Dieline, Realistic Mockups, Slogan Research and Idealisation.
Duration
4 Weeks
Tools Used
Dieline & Mockup Design Software, Illustrator
Empixa led the creative direction from ideation to execution. We developed a comprehensive brand messaging strategy woven into visually engaging, high-impact packaging designs.
The final packaging elevated GFC’s identity while reinforcing their message of handcrafted, home-inspired cooking. The bold design and messaging not only stood out on delivery but also gave customers something to visually engage with, extending the brand experience from kitchen to table.
We chose the slogan ‘Recipes Made to Love’ to express craft and intent without promising a customer outcome. It replaces ‘Flavours You’ll Love’, which reads as a subjective guarantee. Centering ‘Recipes’ cues homestyle preparation and distinctive techniques; ‘Made to Love’ signals care and purpose—inviting people to decide for themselves.
Empixa – Brand Development: Your partner in growth.
We specialize in delivering innovative and strategic solutions that drive financial success.
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