MarketingPhoto & Video

Golden Fried Chicken Proper Combos

Golden Fried Chicken came to us with one clear goal:

Conceptualise and launch their new “Proper Combos” campaign and boost sales fast.

We went beyond expectations — delivering a 186% sales increase by turning ordering habits into irresistible value deals.

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overview

Client: Golden Fried Chicken

service provided

Orders Analysis to Bundle Products, Concept Building, Photography, Sales Strategy, Digital Advertising, Reporting

Duration

2 Months + 2 Months Campaigns

Tools Used

Facebook, Instagram, Google Ads, Strategy and Photography

scope of work

Empixa led the full project lifecycle: from data-driven strategy and content planning to production coordination, campaign management, and paid media execution.

Our aim?

To create a campaign that looked delicious, felt emotional, and performed exceptionally.

Analyzed customer purchase behavior to craft combo offers
Collaborated with our trusted production partner to develop a high-converting visual concept
Directed and managed the photoshoot (props, backdrops, lighting, styling)
Created channel-optimized content for Meta, YouTube, Google Ads
Built and launched a full-funnel campaign:

Ads → Retargeting → Conversions