GFC Packaging
Golden Fried Chicken approached us with a clear goal: to refresh their branded takeaway packaging with a bold, distinctive look that communicated the premium, homestyle quality of their food. They wanted more than just new visuals, they wanted storytelling that could resonate with customers even during the dining experience.
Client:
Golden Fried Chicken
Services:
Concept Design, Slogan, Graphic, Mockups, Creative Wording
Scope of Work
- Conducted brand discovery sessions to align with GFC’s values and customer perceptions
- Brainstormed creative directions with a focus on boldness and quality
- Developed a unifying creative concept centered on “homestyle pride meets modern appetite.”
- Designed multiple packaging layout options with eye-catching visuals and tactile consideration
- Crafted an original slogan that reflects the spirit behind GFC’s recipes and culinary heritage
- Delivered final production-ready packaging designs
Empixa led the creative direction from ideation to execution. We developed a comprehensive brand messaging strategy woven into visually engaging, high-impact packaging designs.
Outcome
The final packaging elevated GFC’s identity while reinforcing their message of handcrafted, home-inspired cooking. The bold design and messaging not only stood out on delivery but also gave customers something to visually engage with, extending the brand experience from kitchen to table.
