MarketingPhoto & Video

Frosty & Mills Commercial One

Frosty & Mills sought a creative and strategic marketing partner capable of producing a high-quality, multi-platform commercial campaign to be aired on TVYouTube, and social media. The aim was to elevate brand visibility, deepen audience connection, and drive meaningful online actions.

overview

Client: Frosty & Mills

service provided

Concept Building, Scene Direction, Project Management, Marketing Strategy, Digital Advertising, Video Production

Duration

2 Months

Tools Used

Strategy and Production

scope of work

Empixa led the full project cycle — from strategic analysis and production planning to final editing and digital campaign execution. Our focus was to deliver emotionally resonant content backed by a performance-driven media strategy.

  • Conducted analysis of past customer behavior and developed multiple buyer personas
  • Collaborated with the production team to shape concepts aligned with the brand’s personality
  • Managed the full shoot, including props, wardrobe, styling, and location setup
  • Delivered high-quality video and imagery optimized for each channel
  • Executed a full-funnel campaign including remarketing, landing pages, offers, and email flows

The results

Empixa helped Frosty & Mills achieve wide exposure and high intent actions with a strategic blend of storytelling and digital targeting. The campaign proved that high production value, paired with smart data use, can drive both brand impact and measurable performance.

 

The campaign delivered outstanding results across multiple touchpoints:

 

Strong cross-channel consistency across Meta, YouTube, and Google Ads

150,000+

Engagements

On Video Commercial

25,336

Link Clicks

From Paid Media

3,467

add-to-cart

from 27,750 unique visits

Images Rendered from Video

Commercial

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