Frosty & Mills sought a creative and strategic marketing partner capable of producing a high-quality, multi-platform commercial campaign to be aired on TV, YouTube, and social media. The aim was to elevate brand visibility, deepen audience connection, and drive meaningful online actions.
Concept Building, Scene Direction, Project Management, Marketing Strategy, Digital Advertising, Video Production
Duration
2 Months
Tools Used
Strategy and Production
scope of work
Empixa led the full project cycle — from strategic analysis and production planning to final editing and digital campaign execution. Our focus was to deliver emotionally resonant content backed by a performance-driven media strategy.
Conducted analysis of past customer behavior and developed multiple buyer personas
Collaborated with the production team to shape concepts aligned with the brand’s personality
Managed the full shoot, including props, wardrobe, styling, and location setup
Delivered high-quality video and imagery optimized for each channel
Executed a full-funnel campaign including remarketing, landing pages, offers, and email flows
The results
Empixa helped Frosty & Mills achieve wide exposure and high intent actions with a strategic blend of storytelling and digital targeting. The campaign proved that high production value, paired with smart data use, can drive both brand impact and measurable performance.
The campaign delivered outstanding results across multiple touchpoints:
Strong cross-channel consistency across Meta, YouTube, and Google Ads
150,000+
Engagements
On Video Commercial
25,336
Link Clicks
From Paid Media
3,467
add-to-cart
from 27,750 unique visits
Images Rendered from Video
Commercial
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