Frosty & Mills Commercial
Frosty & Mills sought a creative and strategic marketing partner capable of producing a high-quality, multi-platform commercial campaign to be aired on TV, YouTube, and social media. The aim was to elevate brand visibility, deepen audience connection, and drive meaningful online actions.
Client:
Frosty & Mills
Services:
Concept Building, Scene Direction, Project Management, Marketing, Production
Scope of Work
- Conducted analysis of past customer behavior and developed multiple buyer personas
- Collaborated with the production team to shape concepts aligned with the brand’s personality
- Managed the full shoot, including props, wardrobe, styling, and location setup
- Delivered high-quality video and imagery optimized for each channel
- Executed a full-funnel campaign including remarketing, landing pages, offers, and email flows
Empixa led the full project cycle — from strategic analysis and production planning to final editing and digital campaign execution. Our focus was to deliver emotionally resonant content backed by a performance-driven media strategy.
Marketing Strategy
We developed a resonating commercial that reflects the identity of Frosty & Mills— using dynamic visuals, ambient sound design, and quick cuts to hold attention in the first 3 seconds.
we provided regular updates and incorporated client feedback seamlessly, resulting in a final product that exceeded expectations.
Outcome
- 150,000+ engagements and 10+ second average watch times on video content
- 25,336 link clicks generated directly from paid media
- 3,467 add-to-cart events driven by 25,750 unique website actions
- Strong cross-channel consistency across Meta, YouTube, and Google Ads
Empixa helped Frosty & Mills achieve wide exposure and high intent actions with a strategic blend of storytelling and digital targeting. The campaign proved that high production value, paired with smart data use, can drive both brand impact and measurable performance.