Frosty & Mills Commercial

Frosty & Mills sought a creative and strategic marketing partner capable of producing a high-quality, multi-platform commercial campaign to be aired on TV, YouTube, and social media. The aim was to elevate brand visibility, deepen audience connection, and drive meaningful online actions.

Client:

Frosty & Mills

Services:

Concept Building, Scene Direction, Project Management, Marketing, Production

Scope of Work

  • Conducted analysis of past customer behavior and developed multiple buyer personas
  • Collaborated with the production team to shape concepts aligned with the brand’s personality
  • Managed the full shoot, including props, wardrobe, styling, and location setup
  • Delivered high-quality video and imagery optimized for each channel
  • Executed a full-funnel campaign including remarketing, landing pages, offers, and email flows

Empixa led the full project cycle — from strategic analysis and production planning to final editing and digital campaign execution. Our focus was to deliver emotionally resonant content backed by a performance-driven media strategy.

Marketing Strategy

We developed a resonating commercial that reflects the identity of Frosty & Mills— using dynamic visuals, ambient sound design, and quick cuts to hold attention in the first 3 seconds.

we provided regular updates and incorporated client feedback seamlessly, resulting in a final product that exceeded expectations.

Outcome

The campaign delivered outstanding results across multiple touchpoints:
  • 150,000+ engagements and 10+ second average watch times on video content
  • 25,336 link clicks generated directly from paid media
  • 3,467 add-to-cart events driven by 25,750 unique website actions
  • Strong cross-channel consistency across Meta, YouTube, and Google Ads

Empixa helped Frosty & Mills achieve wide exposure and high intent actions with a strategic blend of storytelling and digital targeting. The campaign proved that high production value, paired with smart data use, can drive both brand impact and measurable performance.

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