Frosty & Mills sought a creative and strategic marketing partner capable of producing a high-quality, multi-platform commercial campaign to be aired on TV, YouTube, and social media. The aim was to elevate brand visibility, deepen audience connection, and drive meaningful online actions.
Client:
Frosty & Mills
Services:
Concept Building, Scene Direction, Project Management, Marketing, Production
Scope of Work
Conducted analysis of past customer behavior and developed multiple buyer personas
Collaborated with the production team to shape concepts aligned with the brand’s personality
Managed the full shoot, including props, wardrobe, styling, and location setup
Delivered high-quality video and imagery optimized for each channel
Executed a full-funnel campaign including remarketing, landing pages, offers, and email flows
Empixa led the full project cycle — from strategic analysis and production planning to final editing and digital campaign execution. Our focus was to deliver emotionally resonant content backed by a performance-driven media strategy.
Marketing Strategy
We developed a resonating commercial that reflects the identity of Frosty & Mills— using dynamic visuals, ambient sound design, and quick cuts to hold attention in the first 3 seconds.
we provided regular updates and incorporated client feedback seamlessly, resulting in a final product that exceeded expectations.
Frosty & Mills Commercial Images 1
Frosty & Mills Commercial Images 3
Frosty & Mills Commercial Images 4
Frosty & Mills Commercial Images 5
Outcome
The campaign delivered outstanding results across multiple touchpoints:
150,000+ engagements and 10+ second average watch times on video content
25,336 link clicks generated directly from paid media
3,467 add-to-cart events driven by 25,750 unique website actions
Strong cross-channel consistency across Meta, YouTube, and Google Ads
Empixa helped Frosty & Mills achieve wide exposure and high intent actions with a strategic blend of storytelling and digital targeting. The campaign proved that high production value, paired with smart data use, can drive both brand impact and measurable performance.