BrandingGraphic DesignPackaging

Boba Bear Branding & Packaging

Boba Bear is a playful bubble-tea brand blending kawaii energy with a premium, modern finish. I designed the core identity (mascot + wordmark), cup graphics, POS kit, and social templates to feel cute yet bold enough to read at street distance and in-hand.

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overview

Concept: Boba Bear

service provided

Research, Positioning, Packaging Selection, Packaging Design, Dieline, Realistic Mockups, Slogan Research and Idealisation.

Duration

4 Weeks

Tools Used

Dieline & Mockup Design Software, Illustrator

scope of work

Create a memorable mascot brand that’s unmistakably a bear (not a panda), reads instantly on cups and signage, and scales across flavors, stickers, and digital content.

Challenges and Solutions

Panda vs. Bear confusion: We shifted to a clearly black bear; rounder ears, lighter muzzle, happy tongue, and anime features, while retaining the sipping pose for category clarity.
Readability on clear cups: High-contrast #171C00 logomark, bold midline placement, and simplified pattern density improved visibility through ice and milk foam.
Scalable flavour system: Built a color-agnostic base with removable/print-on-demand flavor stickers and seasonal sleeves so operations stay flexible.

Imagery:

Mascot: Cute black bear with lighter muzzle, fluffy cheeks, tongue-out, anime eyes, sipping a cup with pearls; optimized for flat color, stickers, and embroidery

Shape and Layout:

Pattern: Doodle icons (pearls, leaves, cups, tapioca, hearts) in low-contrast gray for cups, lids, and wraps

Colors:

Primary: Night Matcha #171C00 (ink-black green for premium contrast)
Accent: Neon Pear (fresh lime for pop)
Neutrals: Soft white and warm gray for pattern and text balance

Typography:

Logo: Chunky brush “BOBA” + friendly script “BEAR” (legible at small sizes)
System: Rounded geometric sans for menus, price dots, and nutrition minis

Strategy

Positioning

with a Visual Identity

Branding

Visual and Concept

Design & Strategy

Packaging

Compliant Market Ready

From A to Z Marks/Nutrition

Outcome

A cohesive identity that’s instantly recognizable on the street and in social feeds: logo suite (horizontal/stacked/mascot-only), cup and lid stickers, POS banners, menu tiles, uniform patches, and a lightweight brand guide (color, type, mascot rules, safe-area, pattern use). Ready for print and franchise rollout.